Parrish Art Museum
Special Event for Local Business Owners
October 21, 4:30 pm - 6 pm
Defining and executing a social media strategy may seem overwhelming with the rapid changes in the industry and the many hats you already wear—but it doesn't have to be. Come hear local business owners share their unique stories and strategies for gaining visibility and connecting with their audience. How did they get started? How did they decide which platform would be most effective for promoting and marketing their business? What were the challenges? And how did they leverage graphic and editorial elements to boost and support brand recognition? Hearing their stories will give you fresh ideas, and maybe the boost of confidence you need to get started.
We will kick off our evening with an introduction by Parrish Art Museum Digital Manager, Alexandra (Sasha) Zotov, who will share her insights gained from working with leading institutions and organizations in New York and beyond.