Work No. 2210: EVERYTHING IS GOING TO BE ALRIGHT (2015), one of the most iconic works by Martin Creed (b. 1968, Wakefield, UK), is a 70-foot-long neon sculpture displaying a single line of unpunctuated, rainbow hued text that reads “EVERYTHING IS GOING TO BE ALRIGHT.” Installed on the south-facing façade of the Herzog & de Meuron building, the work is an expression of Creed’s desire to communicate, connect, and provoke. According to the artist, “50% about what I make and 50% about what other people make of it.”
Both playful and minimalist, EVERYTHING IS GOING TO BE ALRIGHT is visually spectacular in its neon audacity, yet it also encourages a more contemplative response. While the phrase is at first familiar and reassuring, it gently suggests that everything might not be alright, pointing to the heightened anxieties and inequities of this moment.